PRO (Public Relations Officer) – PTA003689/TN

Ready to shape public perception in a leading legal firm?

If you’re passionate about shaping a firm’s image and communicating its legal expertise, this may be the role for you!

Key Responsibilities:

• Develop and implement public relations strategies to enhance the firm’s reputation and visibility within the legal sector.
• Manage media relations and secure press coverage, drafting press releases and responding to media inquiries.
• Organize and oversee events, conferences, and webinars that showcase the firm’s expertise.
• Create engaging content for the firm’s website, social media platforms, and newsletters to maintain active communication with clients and stakeholders.
• Monitor public opinion and media coverage, providing feedback and recommendations to senior leadership.
• Build and maintain relationships with media outlets, clients, and industry professionals to strengthen the firm’s network.
• Collaborate with the marketing team to align PR efforts with broader business objectives.
• Assist in crisis management by addressing negative publicity or handling sensitive issues with care.

Requirements:

• A post-tertiary qualification in Communication, Public Relations, Marketing, or a related field.
• Minimum of 2 years’ experience in a PR role, preferably in a legal or professional services environment.
• High computer literacy including design programs and social media applications.
• Excellent communication, writing, and presentation skills.
• Understanding of South African law and the legal industry is a plus.